By: Adeel Anwar
1/13/2017 2:38 PM
Wells Fargo offers consumers the chance to create their own custom credit card designs, but not for Rachel Nash, a Wells Fargo customer who decided to utilize this service. She created an image for her debit card that said “Black Lives Matter”. It was rejected, and upon inquiry, she was told that Wells Fargo does not wish to be associated with any “anti-social or offensive organizations.” She intended the message to convey that people who are of African-American descent have lives that matter, not that they matter more than anyone else. Their second claim was that the statement was trademarked. It was discovered, however, that "Black Lives Matter," has not been trademarked.
Wells Fargo is currently under scrutiny after it was discovered they created 2 million banking and credit card accounts without prior customer approval. The bank stands to face $185 million in fines, $5 million in remediation to customers, and perhaps most important of all, the loss of consumer trust. Choosing to deny a consumer's request to utilize a service provided by the bank in the current political atmosphere may prove to damage this trust even further.